Love Niche


Love Niche: The Art of Style

Every season Love Niche stages a runway show in Newcastle to showcase their latest collections and SS16 was no different in that respect.  It was however, a huge departure from the regular Love Niche runway show, SS16 brought with it a record number of outfits and a brand new venue.

Following in the footsteps of Karl Lagerfeld, the GodFather of Chanel, Love Niche Owner and Curator Nisha Vedhara, decided to inject a little bit of Paris Fashion Week into her latest show and give every guest a seat on the Frow.  That’s right Voyeurs, no rows other than the front row and all named after the fashion capitals of the world. Natch.

You’ll know by now from past posts that Nisha and I have become good friends and I champion each collection she brings to the Fash Pack of Newcastle and beyond.  A thoughtful designer, Nisha designs for everyone, every shape and every size, there aren’t many places that can boast a bespoke service with such wide appeal and Nisha’s studio and respective lines have that in abundance.

“My number one aim isn’t to sell you clothes in fact; it’s to sell you confidence, self-esteem, self-awareness, pride and a new lease of life.” Nisha

Nisha learned her trade from her mother, watching her pattern cut and create designer led pieces in India, she designs and produces her own collections “Luxe” and “Resort” and travels the world sourcing and buying the best pieces for her Love Niche “Paris” and “London” lines, ensuring there is a price point that all clients can shop, without exclusion.  Petite, beautiful and very in demand, Nisha is warm and friendly and probably knows what you want more than you do.  In fact, she’s so in demand that she’s the Stylist that Brazilian model and Victoria’s Secret favourite Adriana Lima has on speed dial when an assignment comes up and she needs the best.

Ok, back to the clothes, Love Niche show off schedule, this means that as the collection is shown, clients are able to shop it right off the runway, no waiting six months for the drop to hit the studio, what appears on the runway is current and relevant to the season we’re in.  So, scheduling lesson over, let’s fast forward to The Art of Style, the name of Nisha’s latest runway show at The Biscuit Factory - an art gallery in Newcastle that oozes cool and the perfect place to stage a runway show.  On arrival guests were greeted with a cocktail and a smile, and with a dedicated selfie zone and pop up shop, the stage was set for Love Niche’s most ambitious show to date.  I wore a hacked up ballgown, a Pearl Jam tee and a Kathryn Russell Country Garden crown - perfectly mismatched chic with an Apple Watch which I’m quick discovering goes with nothing but gym attire.

With everything from resort wear suitable for cocktails by the poolside, through to full length gowns fit for the red carpet, and fun, flirty fashion for the younger client, Love Niche put on a showcase lasting a full 60 minutes broken down into themes and styled with accessories from the Love Niche Details range, carefully curated by Nisha herself.

Models walked the snake like runway ensuring that all guests were treated to a 360 degree view of each outfit, up close and personal, exactly as it should be and were able to shop the exact pieces right there from their seat on the Frow.  With bespoke headpieces, flower crowns and section grips provided by the insanely talented Kathryn Russell, the show had a real flavour of Sicilian glamour, a la Dolce and Gabbana.

If you’re already familiar with Love Niche, you’ll know that a Love Niche runway show needs no introduction, a glamorous affair in some of the best North Eastern venues and a sell out every time, but what you might not know is that Nisha and her talented team offer a bespoke made to measure service.  Dotted around the venue were framed sketches of beautiful gowns coupled with swatches of fabric, after the show Nisha tells me that these are all sketches of real dresses which she created for real people.

“Some women come to my Studio looking for one special outfit; some come looking for an entirely new capsule wardrobe complete with accessories – but all women, without exception, come looking to learn a little about themselves. Women know what they want, but don’t always know how to achieve it… they know how they deserve to feel, but don’t always know how to express it. I know.” Nisha

Nisha tells me her bespoke Love Niche clients come back time and time again and I’m not surprised; the Love Niche Studio, tucked away on Clayton Street Newcastle is pure escapism.  Once you climb the staircase and are buzzed in, guests are welcomed with a glass of champagne and you feel a million miles away from the hustle and bustle of the city centre.  It’s a calm and welcoming environment and the team are on hand to dispense advice where needed, there’s no push for a sale, it’s a great place to shop and it’s no surprise that Nisha has many a celebrity client given the level of privacy the studio offers.


If you haven’t yet discovered Love Niche, then make it your next shopping destination, if only for a browse and if you can, get to the next big resportwear show Kool and the Kaftan at Ramside Hall in May 2016, it promises to be another fashion extravaganza and if you have a vacation planned it’s a great way to get the jump on SS16′ s best swim and pool wear offerings.

You can thank me for this tip later!

Pixie x


Love Niche Sample Sale

Newcastle is a City full of culture and creatives, and the shopping is amazing.  Aside from the usual high street chains there are lots of smaller independent boutiques and studios, you just need to know where to look.


One such boutique, Love Niche, is hidden away on Clayton Street in a second floor studio.  Offering a bespoke styling and made to measure service, Love Niche also stocks hard to find brands and one off pieces for when you absolutely must have something unique for a special occasion.  In-house Designer and studio owner Nisha Vedhara designs her own range which she stocks in store too.  Specialising in Cruise / Resort wear and Occasion wear, each piece is unique and hand embellished, the work that goes into creating each piece is immense and demand is high as her loyal clients keep coming back for more.

Despite having known Nisha for some time now and having become firm friends, today is my first visit to the studio and I’m looking forward to it. Why?  Two words: Sample Sale.  Love niche has thrown open its doors to reward clients past and present and entice in new shoppers with a 15% discount off all full price items, as well as some real knockout prices on sample and one off pieces.  You may remember that I was invited to attend a Love Niche Fashion Event back in April where Nisha showcased her entire new season collection so I’ve come here today with a mental shopping list….


As you enter from the street and make your way up the narrow staircase, framed images of the collection line the walls.  The studio is well equipped, there’s a large reception area where champagne and canapés are being served and in the main viewing area, the collection is displayed in themes around the room.  It’s like a huge closet, with a jewellery island in the centre which sparkles in the sunlight.

It’s busy but very relaxed and everyone is advising each other on which items to try on, I spot some familiar faces; there are a few high profile models, a young ballerina and a well known Popstar and her family in the studio today and all have armfuls of clothes.  Nisha’s own Love Niche Resort wear is by far the most vibrant of the collections, with bold colours and prints dancing amongst the rails, it’s the area of the studio commanding the most attention.

Nisha greets every guest warmly and makes sure everyone has a drink, she’s buzzing about giving advice to guests on how to style items, or what type of shoes to wear with a particular item when I arrive and she comes straight over to say “Hi”.

I’m instructed to “think outside the box” Nisha knows me well enough to know that I’m pretty unconventional in the way I put an outfit together, I try on a super long pleated skirt which is soooo not my usual style and I’m talked into buying it (very well actually) by Clare, a fellow guest and the sister of Faye Tozer of Steps fame (Clare, you should be on commission).  I spot an amazing Chanel-esque tweed longline blazer, and an Indian paisley shirt dress which I decide are coming home with me too.

I beg Nisha to sell me a bowler hat and a jewelled twenties style crown which are part of a display and not actually for sale and she agrees.  (Lucky bonus).

I swear I was only in the studio for half an hour but according to my watch it was actually more like two and a half hours and judging by the bag of goodies I brought home with me, that kinda makes sense.

So, If you’re in Newcastle and are bored of the high street, give Love Niche a visit, you might just be surprised - it’s a non-judgmental environment and there’s something for every budget and every body shape.  Just don’t get too attached to the display pieces, they’re not actually for sale….

Pixie x


Ladies Pamper Evening, As You Like It

I was invited to a Ladies Pamper Evening this week at eclectic nightspot As You Like It in Jesmond, given that it’s one of my favourite hang outs I jumped in with both feet.  As You Like It is an amazing venue set on the outskirts of Newcastle and spread over three floors, each offering a different vibe.  Quirky and cosy, AYLI claims to be “Newcastle’s most beautiful restaurant” and it’s easy to see why; attention to detail is huge here, right down to the floral wallpaper and perfectly mismatched chairs, it’s no wonder it was once voted “seventh sexiest restaurant in the world” by The Observer.


The event was held downstairs in Frangipani, a “chintz free function room” which still offers an intimate feel despite being a large space.  I worked a hard Seventies look (very Tom Ford) and I swished through the door, all leopard print blouse and vintage denim skirt still sporting straightened hair from an earlier photoshoot.  I arrived to a warm welcome and a Cherry Bomb cocktail in a vintage style jam jar glass so was already winning before the event had even begun.  The room opened out into a softly lit pop up boutique for the evening with stalls from Salisa UK, Love Niche and even Ann Summers.

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On the outside edge of the room, a brand called Salisa offering a selection of scarves, accessories, clothing and jewellery, all with a very Mint Velvet vibe about it.  Think sports luxe in a cool neutral palette that spans all ages.  Soft touch fabrics and gorgeous buttery soft suede bags invited clients to touch them and owner, Lisa Woodrow was on hand to talk clients through the collection and offer styling advice.  She tells me that her items are stocked in a number of boutiques and stores throughout the region but the bulk of the collection is carried in a small courtyard space just off Sidegate Gallery in Sunniside.  If easy-to-wear separates in soft muted tones are your thing, then it’s worthwhile looking into Salisa a little further.

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In the centre of the space; Love Niche.  We’ve come to know and love this brand, designed by owner Nisha Vedhara, for bringing the glamour and the collection on display today doesn’t disappoint.  Nisha has brought along a super stylish selection of resort wear that wouldn’t look out of place in Monte Carlo Private beach Club, all of which are her own designs and all are equally fabulous.  There’s also a table of accessories which has all bases covered, from snake necklaces through to book style handbags and patterned scarves.  The less expensive diffusion line, Love Niche London is also available to purchase here too and is crowded with Jesmonds Fashion Set for most of the night.

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Mini beauty treatments were also on hand from the girls at City Retreat, Jesmond and these consisted of head and shoulder massages, hand massages, mini manicures and more, there were also Elemis Spa products available to buy on the evening.  Further round the room were displays of beautifully decorated cupcakes for all occasions (sadly not available to eat, just to look at) and jewellery.

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The evening was set up in conjunction with The Chronicle Sunshine Fund in order to raise money to provide specialised equipment to children with special needs and disabilities in the North East of England.  As a mum to a child with disabilities myself, (something i don’t talk about a great deal) I jumped at the chance to support this great event and was pleased to see that it was well supported by the women of Newcastle and that throughout the evening, the atmosphere was positive and non-waning.

thanks so much to As You Like It for inviting me, and also I must say a huge thank you to Nisha Vedhara for gifting me a gorgeous peach tulip midi skirt on the evening, I’m super grateful and absolutely love it, you’ll see me wearing it very soon!

Pixie x


To find out more about the partners involved in this event visit:




Love Niche Fashion Event

To say that Nisha Vedhara, Designer and Director of style studio; Love Niche is passionate about her job is an understatement.  Nisha grew up around fashion, her mum was a designer in India and Nisha absorbed as much as she could before bringing her own designs to the UK and setting up her boutique Love Niche.

Nestled in the heart of über trendy Newcastle city centre, Nisha owns and runs Love Niche Studio, a small but achingly stylish boutique on Clayton Street which not only stocks and sells clothes, but also offers a personal styling service for clients old and new.  Nisha travels to Italy, France and India to personally select the pieces that make up the Love Niche collection.  Anyone can access the service, you don’t have to be in the upper echelons of the fashion elite to be styled by Nisha, you just need to be able to get to the studio and she’ll do the rest.  Simples.

Newcastle is now considered soooo cosmopolitan that it has its own annual Fashion Week in May and in the run up to NFW the city turns its urban cool dial up a notch in preparation.  As the event draws nearer the North’s fashionistas begin to up their game.  It’s no surprise then that on March 30th, Newcastle’s Fash Pack, myself included of course, assembled in trendy nightspot Bonbar for a fashion event that’s become an annual hot ticket.  Hosted by Love Niche, in association with Hooker and Young Hairdressers, Terry de Havilland and North East glossy; La Di Da magazine, the relatively new event is always a very slick presentation.

Guests were greeted on arrival by hostesses and handed a goodie bag and given the option to purchase deluxe raffle tickets, a dedicated selfie area complete with Love Niche background, gold picture frames and flower crowns was set up in the entrance for show goers to tweet and Instagram their pictures.


I arrived at 7.55pm wearing a Jean-Pierre Braganza denim jumpsuit and L.A.M.B. heels, fashionably late as it were, (the invite said 7.30pm) and the venue was already packed with TV personalities, models, bloggers, editors and people just generally inspired by and passionate about fashion and style.  Guests ordered from a bespoke drinks menu created specially for the event and sampled canapés from silver trays strewn with gorgeous flowers provided by The Scene Setter, the same company who created those gorgeous flower crowns.


The evening opened with a talk on style; Nisha is passionate about style and shares the opinion of Gabrielle Chanel: “Fashion comes and goes, but style is eternal”.  When she speaks it’s easy to see that she is the driving force behind her own brand and that she is truly about female empowerment.  she passionately tells the audience that it’s definitely “not about size” the way that so much of the fashion industry is and that it’s more about “a feeling”.


The show itself features some of Nisha’s own designs as well as items which are stocked in the Love Niche boutique, it opens with resortwear and models in bikinis and kaftans in glorious colours walk the makeshift runway which traverses the entire bar area ensuring that everyone can see what’s on offer.  The hair is divine; fishtail plaits looped back on themselves topped with flower crowns handmade specially for the event.

As we move into daywear it becomes apparent that Nisha is not about one particular movement or segment of fashion, there’s something here for everyone.  From the dedicated fashionista to the 9-5 office worker and everyone in-between, we’re all catered for.  The next section of the show is all about “achievable glamour”.  think fifties style printed co-ords with bare midriffs, wide legged trousers giving a nod to riviera chic and a DIVINE one shouldered red pannier dress that could have sauntered off the Dior SS15 runway, (I’ll definitely be popping in to the studio for a closer look at that one) all topped off with a line of oversized sunglasses.

The final phase of the show was real high-octane glamour.  Full length gowns, sequin covered disco ball frocks, and show-stopping frothy floor sweepers.  As the show draws to a close, the line out showcases those amazing red carpet worthy frocks one last time and attention is drawn to Nisha as she appears on the stage in a figure hugging black dress to take her bow.  She thanks everyone and makes an emotional statement about how overwhelmed she is at the support for tonight’s event.

As far as event dressing goes, Love Niche has you covered.  I don’t think I’ve seen such an extensive range of red carpet style gowns available in the North East and with a range of accessories carefully sourced and selected to match, you really do have a one-stop shop with Love Niche, and it’s right in the centre of Newcastle.  Whether you have a prom coming up, an event, wedding or just a big night and you want to go all out in the style stakes, Love Niche is certainly worth a visit.  You’ll find that there’s something for every price range, from high street to high-end and you’re likely to end up with something pretty unique.

Fun, Fashion, Friends and Flower crowns all in one night, what more could a girl want?  Oh yes and I won a raffle prize too….

Pixie x

To find out more visit Love Niche online at:

Want to engage with Love Niche on social media?

Twitter: @LoveNiche & @LoveNicheLondon


P.S. After having my actual camera stolen at London fashion Week I was left using my iPhone, hence the pictures of my (über cool) “Collective” and I!  I promise to update with pictures of the models as soon as I can get hold of them!