If you’re a fan of fast fashion then online boutique Dress Me Zara is a must for your Instagram feed. Currently undergoing a relaunch as Dress Me Zee, with its fast paced style turnover and an inhouse designer ready to replicate the latest high end pieces at high street prices, this is one secret you need to know about.
The brainchild of Jessica Broomfield, a girl from the North East who started designing dresses in her bedroom long before the brand became the business it is today. Dress Me Zee is the fresh, funky signaturen line, whilst new addition Dress Me Luxe adds high octane glamour and serious sparkle for high end, red carpet dressing. Heavily influenced by Balmain and the Kardashian/Jenner sisters, it’s full of sparkle, tassels and body con, perfect for occasion dressing.
I went along to the pre-launch runway show at Aveika last night to see the brand new Dress Me Luxe collection, along with the best festive pieces from signature line, Dress Me Zee, proving there’s something for every budget across both collections. The night was hosted by the gorgeous Sophie Gradon who also walked the runway, and the best bit? A pop up shop offering showgoers the chance to snap up a piece of the action before anyone else. (Apologies for the quality of the pictures, Aveika is notoriously difficult to photograph).
Amongst the many standout pieces were Yonce worthy double split fronted gowns in black and rose gold, and cool mini dresses with high necks and long sleeves. Oh yes, and a super cute little harlequin playsuit with just the right amount of sparkle.
When Jessica put the event together, she told me she was keen to support charity Cancer Research UK and made the admirable decision to donate £5 from every clothing purchase made on the night, to the charity. She made sure she came armed with enough stock in different sizes to cater for everyone and where stock wasn’t available, Jessica beams her gorgeous smile at me and says “No sweat, we’ll post it out the next day”.
I think I made six visits to the restrooms to try on dresses before settling on the first thing I tried on - typical. A floor length black gown, aptly named ‘Midnight in Paris’. With a double fronted thigh split and the kind of embellishment you could stare at for days. It’s safe to say that I’ll be leaving a trail of glitter as black as my heart in my wake when I wear this beauty. It was a tricky decision, this same dress is also available in gold and is also pretty amazing, at £59.99 I’d say it’s an absolute steal and it comes with the colour matched panties too!
The Dress Me Luxe range will be added to the Dress Me Zee website this week to complement the current collection and with next day delivery, there’s still time to pick up something unique and dramatic in time for your Christmas party to ensure all eyes are on you. The only problem? Narrowing it down to just one….