Design

img_5876

VS Fashion Show 2016

SUPER AWESOME IMAGE LED POST ALERT!

I’ve held off with this post for a little but because I know your timelines will be filled with pictures of the VS Angels and those super elaborate wings already, but I can wait no longer!

The 2016 Victoria’s Secret Fashion Show took place in Paris last week and boy was it good!  With a record number of Rookies, looks and wings, the show set out to wow followers from the very beginning.

We were treated to the casting videos, the #TrainLikeAnAngel campaign videos to make us crave the new sportswear range, and the rehearsal runthrough.  By the time Show day came round, we were literally on the edge.  With the huge Grand Palais transformed into a rhinestone covered showspace with the longest glitter strewn runway the brand has had to date; the biggest VS Fashion Show to date began with a bang.

Performers Bruno Mars, Lady Gaga and The Weeknd provided the musical entertainment but it was the Angels who took centre stage; you just need to look at the stills for the ultimate gym motivation.

The VS Fashion Show always produces a few stand out high points and this year they weren’t in short supply.  I’ve rounded up a few of my favourite moments…

1. Veteran Angels Adriana Lima and Alessandra Ambrosio showed The Rookies how it’s done.

2. Jasmine Tookes looked psyched to be wearing the $3 million Fantasy Bra.

3. Bella showed Abel what he could’ve won.

4. Izabel Goulart put everyone to shame with her freaking amazing abs.

5. Maria Borges. ‘Nuff said, this woman is rocking my world right now. 💙

So Voyeurs, whilst you wait for the UK screening on 4Music next week, here are some of the best images from the show itself and I’ll follow up with a Behind the Scenes post later this week to keep that anticipation building.  You’re welcome.

But for now, I’m headed to the gym with a picture of Izabel goulart as my screensaver for inspo….

Pixie xo

fashionnorthbutton740-300x300

Fashion Voyeur Meets Fashion North

Well Voyeurs, today I was interviewed by a very lovely lady from student powerhouse, Fashion North for an actual feature.    if you’ve never heard of it, then get familiar.

Fashion North is a one stop shop; a fast paced hub dedicated to all things fashion and beauty and these girls have their fingers on the pulse.  The entire staff is made up of Fashion Journalism students at Sunderland University, students who give their time to researching the most up to date fashion and beauty news from the North East and around the globe and posting it to the website.

If there was ever an awesome advert for a Fashion Journalism course, then Fashion North is it.

screen-shot-2016-10-31-at-14-14-13

I was asked if I’d be willing to be interviewed for a feature on Fashion North by Deputy Editor Alysha Stirling and being an advocate for both fashion and the North East, I agreed without hesitation, because I’m nice like that.

I met with Alysha over peppermint tea and we talked fashion, beauty, politics and women in sport and it was like chatting with an old friend; an old friend with better winged eyeliner then me.  Me with last night’s hair and her with a gorgeous fluffy coat….

Wearing the remnants of a silver star transfer on my cheek from the night before and my gym kit I asked her “Why me?” and when she replied with “I just think that you’re really cool”  I knew we were going to hit it off.  In fact, she might not know this yet but I’ve actually decided we’re friends now.

She asked about my infamous Miami wedding - it’s my wedding anniversary tomorrow - and I paused as I had a vague memory of jumping into a pool in my wedding dress.  Is that rock and roll I ask myself?  Nah, just totes stupid I summise so I don’t tell her that particular gem.

img_4352

So Voyeurs, be sure to check out Fashion North, if you’re an avid reader of fashion social websites then add it to your reading list, you might just be surprised by just how awesome this crop of fashion students are.  I’ll update you with when the piece goes live (like twenty times each day for that day and probably the following fortnight) but it’s likely to be the beginning of December and it’s a pretty personal piece about me so you’ll discover some of my hidden secrets too!

Finally, I’d like to end by requesting a round of applause from all of you to celebrate the fact that I’m almost certain I didn’t say anything toooooooo controversial, although that remains to be seen…..

Pixie xo

 

screen-shot-2016-10-11-at-16-51-51

LFW: CIMONE SS17

Carli Pearson, Founder and Creative Director of new womenswear label, CIMONE was trained at Central Saint Martins and prior to launching her own brand, she honed her craft in a variety of senior positions at some of the world’s top houses. She spent her first seven years at Stella McCartney, later moving on to become Design Director at Alexander Wang, Head of Show Collection at Pucci, and Head of Womenswear at McQ, Alexander McQueen.

Her second collection for spring/summer 2017, and first runway collection was shown as part of London Fashion Week’s SS17 season and received to rapturous applause.

A web of contradictions, the collection saw control versus chaos and high-end production values paired with repurposed textures; focusing on the interplay between naivety and self-assuredness.

statement pieces featured unique, interactive embellishment, moving with models bodies and reacting in unique ways, never appearing the same way twice.  A subtle and muted whitewash was brought to life with a vibrant injection of juxtaposed bold colour, appearing as splashes and stripes.

Very obviously influenced by the late Lee Mcqueen, Pearson has focused on confidence as the recurrent theme throughout the SS17 collection - with a little fun thrown in for good measure.

Pixie xo

 

 

fun_affair_300dpi_005

Fun Affair: Girls Grow Up at LFW

If you’re familiar with the London Fashion Scene then you’ll already be aware of Fun Affair.  Known for it’s gamine aesthetic and off-beat presentations, the brand oozes 90’s cool like no other.  From the in your face logos to the vinyl baseball caps, Fun Affair is one brand that should be on your radar.

 

Integrating abstraction exotica, minimalism and subversion, designer Xi Zhu strives to create an avant-garde and elegant sphere of design.   Zhu merges her oriental heritage with European romanticism and modernism to define her signature: ‘rebellion meets optimism’.  Seemingly on a mission absolute to manifest extreme beauty, marrying oriental beauty with mystery, stillness and power, Zhu is a designer for the modern day feminist crusader.

Hosted by LFW’s younger, funkier sister, Fashion Scout, the Fun Affair show begins in a perfectly white space allowing the garments to speak volumes.

The Fun Affair SS17 collection is all of that and more and the runway show is a journey from start to finish.  Inspired by the New Romantics, 80’s power dressing and postmodernism.  The SS17 Fun Affair-girl is edgy, feminine and sophisticated with just the right amount of attitude.  A girl gang for a new generation, and one I find myself wanting to be part of.

This season is all about playing with proportion and form. I caught up with Zhu after the show, noticeably nervous, she told me “It’s about women’s strength and rebelliousness, did you see the last look?  That’s my favourite thing I’ve ever created”

Highlights of the show and top of my shopping list were oversized bow knot shirts, high gloss 90’s style slipdresses, high-waisted jeans & baseball caps, and yes, the last look was my absolute favourite, in fact I’m working on recreating it right now….

Pixie xo

 

 

VANCOUVER, BC - SEPTEMBER 23:  A model walks the runway wearing ALEX S. YU at Vancouver Fashion week on September 23, 2016 in Vancouver, Canada.  (Photo by Arun Nevader/Getty Images for VFW Management INC)

Key Micro Trends from Vancouver Fashion Week

The 28th consecutive season of outsider Vancouver Fashion Week only just finished and six key trends appeared from what is considered one of the world’s top gateway fashion weeks.

Our very own Monarchs Prince William and Kate Middleton were in the host city during VFW, obvs they didn’t attend the shows, however the FROW was notably  celeb packed, cementing VFW as a fashion fringe event to pay close attention to.

282bd0a3-e08f-4196-a115-25375cb5aa0f

Silver appeared in several collections with Alex S. Yu, Evan Clayton, JKline and Maryam Niyazi all giving SS17 a silver spin on dresses, jackets and separates.

88383cbb-b4cb-4c03-a818-919da331c117-1

We al know that the 90s were the best era for both fashion and music and that trend shows no sign of abating,  90s rave influenced a handful of collections including Angus Chiang, Balaclava, Lillz Killz and Naovoe. Acid colours, playful shapes and attitude in abundance moved this trend from the fringe to the frow.

470aaefb-f6ae-4c6c-952f-7f8fe99f5c72

Texture clashing was prevalent across multiple designer shows – plastic pailettes, leather, metal, faux fur and cotton was combined, layered, juxtaposed and manipulated to create awesome contemporary looks.  With Alex S. Yu, Clio Page, HUY-HUY and Moon Choi leading the charge.

509773e4-9a59-49bc-9d11-6392c5f2d5ed-1

Simplicity came in the form of purest white – swing dresses, shirts and daywear gave a nod to purity.  With Vestige Story, TKC Design, GH by German Hernandez and Zi Xia leading the pack on all things pure and simple.

c6cac205-c229-448e-b47e-a1f9256d6056-1

Pale pink was elevated from girly to focal and ended up in an array of collections as an accent colour or focal hue. Alogon, INSOMNIA, Angus Chiang and JKline pinked up their palettes to perfection and remember the golden rule, on Wednesdays, we wear pink….

d959417e-459f-427d-8099-149dceff6773-1

Ruffles, if ever a trend was created with Lawrence llewelyn-Bowen, this is it.  Solid hues, patterns and a deconstructed shirt saw ruffles taking centre stage and not small, understated ruffles, these were super sized and in your face, made to be seen ruffles.   Hannah Vanderveen, Moon Choi, Alex S. Yu and Nuska added one of fashion’s oldest embellishments to their spring/summer collections.

With another Fashion Month over we’ve been moderately treated to a variety of new trends and even in some cases a new way of buying.  With a relatively underwhelming start to show season (mentioning no names NYFW), London came through with the lift we needed.  After Scout, MFW and PFW, Vancouver has given us a whole host of micro trends to play with and I might not even wait until spring to get started…

Pixie xo

 

unknown

London Fashion Week SS17

If there’s one Fashion Week that’s associated with new talent and a passion for supporting the underdog, it’s London Fashion Week; and with the likes of Prophetik, Gareth Pugh and Mulberry all showing strong collections, it looks like the bar is set to keep on rising.

I’m headed to London SUPER early in the morning for three jam packed days of shows and events and a special something from one of my all time favourite designers (more on that later).

Stay tuned Voyeurs, after a very mediocre NYFW, I’m predicting big things from London.  BIG things….

Pixie xo

 

img_1137

Prophetik presents Nevermore: SS17

London Fashion Week.  The most urban and exciting of all Fashion Weeks and definitely the one most likely to show and breed hot new talent in the fashion industry.  A hotbed for creativity, London is home to some of the best designers in the world, some of whom manage to fly under the radar of most non-fashion folk - Fuggles if you will…

screen-shot-2016-09-18-at-17-04-17

Step forward Prophetik.  An uber cool brand founded by award-winning designer, Jeff Garner in Tennessee, USA, Prophetik is the sartorial result of Garner’s take on visual art, blended with his  pioneering stance on sustainability. Garner was designated as one of 40 top artists in America, resulting in his work being exhibited in one of the world’s most famous museums, The Smithsonian.

With sustainability at the core of the brand, Prophetik is the fashion label you never knew you knew.  Garner has dressed Taylor Swift, Rihanna, Gisele Bundchen, Miley Cyrus, Cameron Diaz, Livia Firth, Julia Stiles, Joe Jonas, Nick Jonas and Kings of Leon; and he has reached into the technological sphere, partnering with Apple and Griffin to create sustainable iPhone cases, which were revealed on the catwalk at London Fashion Week, where Cara Delevingne both opened and closed the show.

Spring forward to today, day 2 of LFW and Garner is back in a big way with his SS17 offering: Nevermore, which took place at the Tower of London.  If the venue conjures up images of gothic romance then you’re definitely on the right track.

Jeff Garner’s spring/summer show, under his label Prophetik, nods to love lost and the notion that in the depths of a shadowy, dark void, light is exposed and wisdom can be found.

Heritage set the foundation of Nevermore. An American archetype – descended from Yorkshire settlers and the Native American Cherokee – Garner and his family have been residing in the state of Tennessee for seven generations, dating back to the land grant from Lord Fairfax. Mary Crane, daughter of chief Whooping Crane of the Cherokee Nation in Tennessee was Garner’s great, great, great grandmother and looking back to this Native American ancestry and its traditional folklore, Garner examined the raven, which featured on this season’s invitation. The raven is a symbol of a light-bringer – one which gifts humanity with understanding and discernment holding the ideal of balance. On the contrary, pulling from the English side of his ancestry, in Celtic lore, the raven was the goddess of war and strife.

“The raven shows us how to go into the dark of our inner self and bring the light of our true self to healing and creation, cultivating renewal, recycling, and reflection.”  - Jeff Garner

Tradition and artisan craftsmanship collide, underwritten in Garner’s signature use of romantic shapes. Working with black and dark navy silhouettes, which he has steered away from in previous spring/summer collections, Nevermore borders on sombre with hints of whimsy and the ethereal. Black, naturally shed duck feathers symbolise raven feathers, while salmon sustainable leather, hemp silk, Tussah (peace silk), and hand-woven Dupioni appear, all of which are hand dyed with plant based hues at the Prophetik studio in Tennessee.

The show opened with Prophetik’s recently launched intimates collection followed by Prêt-à-Porter  and ending with Garner’s statement making ballgowns, designed around the theme of a gothic wedding.

With a live soundtrack provided by Suzy Amis Cameron and Dorado, the show was firmly rooted in Tennessee

“Nevermore is a remembrance and in honour to all of those who have loved and lost.”  - Jeff garner

A collection steeped in tradition, that sticks firmly to its own ethos of ethics and sustainable production while edging towards the dramatic, Prophetik might just be one to watch Voyeurs…

Pixie xo

 

14322589_10153737138956447_3374074751140909610_n

Kathryn Trueman presents Inbal Dror to the North East

This week Newcastle was treated to a very special bridal couture show, unlike anything the region has seen before and I was there to bring you the scoop….

14333582_632241220314728_281803226262619406_n

Bridal couture is big business and Israeli designer Inbal Dror has been a leader on the scene for some time, slowly amassing a following of fans who appreciate her unique craftsmanship and attention.  A skill that puts Dror one step ahead of the pack when it comes to creating standout bridal couture.  A graduate of The Shenkar Fashion Art Academy in Tel Aviv, Dror is a pioneer when it comes to couture, creating gowns that transcend the bridal genre with Beyonce opting to wear one of the standout pieces from the 2016 collection for The Grammy Awards.

With a focus on accentuating the female form by using soft, moveable materials over more traditional and thicker materials, Inbal Dror’s creations have to be seen and experienced to be believed.  Known for being a little more risqué than the average bridal designer, Dror offers something for those brides who want to feel a little more desirable.

The perfect bridal brand to collaborate with Kathryn Trueman then; Kathryn lends her name to what is probably the North East’s premier bridal boutique.  Nestled in the heart of olde worlde Morpeth with a quaint and understated shop front, an impressive boutique lies beyond with couture and more spread over two floors.  Kathryn has an unparalleled knowledge of bridal couture and can size you up in an instant.  Within five minutes of arriving she’ll have you upstairs and into a gown you never knew you needed - it’s just what she does.  With daughter in law Emily by her side, they are a formidable force on the North East bridal scene and one you need to know about.

a9770d_51be6b8b7e934cd1be7042105b842ae0.jpg

Kathryn Trueman Bridal Boutique, Picture by Adamskii Photography

Hence being the natural choice for the Inbal Dror Trunk Show; left with full creative control over the show, Kathryn and Emily wanted to give revellers the chance to get up close and personal with these show-stopping gowns and so came up with the idea of the #RUNFREE Trunk Show.  (That’s the official hashtag and there are some amazing pictures on social media)

I have to say I was excited about this one, I’ve had my eye on an Inbal Dror gown for a little while now (not for a wedding, just because I can).  Invites stated that guests should arrive at 6.30pm prompt at the Millennium Bridge for a “surprise pre-event” so up I rocked in my half wedding dress, baby pink boots & “Surfboard” tee, right on cue with Miss Durham GB, Taylor Hamilton as my guest for the evening.

The opening act was indeed memorable, a bridal “flash mob” arrived by stretch limousine to the Newcastle Quayside at sunset and with the sidewalk as their runway, five brides strutted to perfection while their audience was left gasping in awe.  Making their way to the centre of the Millennium Bridge - they strutted and the paparazzi followed.   At the Gateshead side, models posed for photographs at The Baltic Mill and literally walked off into the sunset.  As far as flashmobs go this was the most romantic, I fell in love with all five of those girls that night.

after moving up the The Sage, guests were treated to a champagne reception and goodie bags from my bridal publishing home, Belle Bridal before taking their place on the Frow for the show.

Exercise caution Voyeurs, you’re about to see couture so beautiful you’re going to want to down told and propose to the person closest to you….

With a live soundtrack provided by Le Sape Nocturne, a collective of eight musicians from the North East and a little further afield, these guys take infamous musical numbers from all genres and re-spin them with a little Le SAPE magic to create music you’ve never heard before, except you have.  Perfect for a bridal showcase of this calibre.

Models walked the runway in a range of styles from the Inbal Dror 2016 ‘New York’ collection which oozes glamour and decadence.  From the classic full length bridal gown to the shorter, more modern backless gown, the collection drew gasps from the crowd of press and potential brides alike.

Obvs this much concentrated gorgeousness carries a hefty price tag, but not as hefty as you might think.  With Beyonce’s (read ‘my’) gown at £8k that’s pretty affordable, and covetable, couture right there.  Sure you could pick up a car for that price but let’s face it, you won’t look as good in it as you will in this gown.

With gowns this pretty I’m considering taking on a part time second husband, or maybe two….

Pixie xo

The collection can be viewed at Kathryn Trueman Bridal, 42, Bridge Street, Morpeth, Northumberland, NE61 1NL

For appointments call: (01670) 511917

fullsizerender-14

“See Now, Buy Now” at NYFW

NYFW SS17 has come to a close and I’ve got to be honest Voyeurs, was a little underwhelming *sadface*.  There was a time that NYFW was regaled as the mother of all Fashion Weeks and the barometer for those that follow, but now?  Not so much, and I’m not the only Fashion Influencer to feel this way.

 

I was however, intrigued to hear that Tom Ford would be showing during NYFW this season after a last minute cancellation in February, albeit shunning the traditional and expected format and showing a “See Now, Buy Now” collection during the FW16 season (including cosmetics and skincare).  Let me explain -  The fashion industry is set up to make you feel that there are two seasons: Spring / Summer (SS) February to September,  and Fall / Winter (FW) October to March.  We all know that fashion is cyclical but the idea of funding these multi million dollar campaign is that after one season (6 months) a person will shun the current “trend” and move on to the next season, buying items from the next collection to tap into the next “trend”.  Since the first NYFW in 1943, this has always been the case and designers have shown a season ahead in order to allow time for manufacturing and creating garments to sell “on season.”  Hence, you see the FW collections in February / March and the SS collections in September / October.

With me so far?  Ok, now I’m going to scramble your brain a little more -  I am of course, assuming you don’t already know this, I’ve had a lot of emails over the last two weeks from Voyeurs asking what the difference between “on season” and “off season” shows is, and although I’ve replied to all of them, this might help a little and give you something to refer back to, or even share with your friends and future Voyeurs.

Ok, now you have a very basic concept of Fashion Week as a ‘thing’, let’s fast forward to 2014 - Blogging was becoming serious business for the fashion industry, with Conde Nast representing some of the biggest names at the time including Bryan Boy and Susie Lau and Bloggers were taking their place on the Frows of huge shows.  This is when came the shift; the difference between Blogs and traditional print media is that magazines are also cyclical, printing once per week or once per month meaning you have to wait for your fix, but Bloggers make it instant, with content produced immediately and shared immediately, readers, fans and followers get a glimpse of the collections in real time.  Sure, Fashion Editors of your favourite magazines have been doing this for years, but not everyone follows or even knows who these Fashion Editor are, Bloggers have become known, recognisable and now, marketable.

People often ask me about the difference between blogging and fashion journalism, as you know I do both and there’s one clear difference to me and that’s The Voice.  Let me break it down; when you buy a magazine, you buy a piece of journalism, a feature that someone has written about a topic they’ve been asked to write about, the account is factual, and delivers a point.  Sometimes, in the case of a column, there will be added elements of humour and sometimes not but when you’ve read it, you’ve left with more information than when you started.  Blogging however, is conversational.  Sure we’re sometimes paid to write features but ultimately a blogger writes about whatever they want, they have full creative control over their content and frequency of publication.  When I’m writing for you guys, I’m writing as I would talk, it’s light, it’s fun and it’s sometimes not politically correct but the only person accountable is me.  Remember, it’s immediate and when I’m showing you those covetable items from Fashion Week, they’re not available to view or buy for another six long months.  Got it?

Ok, where were we?  Ah yes, the shift in the fashion industry….

Sooooooo, in February 2015 Burberry announced that it would shift to a “See Now, Buy Now” format which sent ripples across the industry.  The naysayers gasped, saying it would never work and was a crazy idea, and anybody in fashion manufacturing quaked in their leather rider boots at the thought of prepping an entire saleable collection pre-runway show.

AeTomFord1.jpg

Basically the concept of “See Now, Buy Now” is simple: In September / October when an SS show would normally be shown, Burberry will show a season appropriate collection for FW, the season we’re actually in and the collection will be shoppable immediately.  Simples.  When Tom Ford announced plans to follow suit, people sat up and took notice.  Ford has the ability to pack out a show space like no other, the Grand Master of fashion with a legion of celebrity disciples so this idea must have legs, right?  Sure enough, this season alone Rebecca Minkoff and Vetements  have announced their intention to follow this model along with smaller labels.

Never one to sit quiet on a subject so prickly, Karl Lagerfeld proclaimed “Its a mess, the reality is that you have to give people the time to make their choice, to order the clothes or handbags, and to produce them beautifully so that editors can photograph them. If not, that’s the end of everything.”  Not a supporter of the See Now, Buy Now movement then eh Karl?

405.jpeg

With huge slumps in sales, mega discounts offered in outlet malls and the rise of fast fashion and runway reproduction on the high street, it’s no secret or surprise that the luxury fashion houses have been hit hard.  With ‘micro trends’ (think glitter roots, perspex heels, fur slides) on the rise due to online influencers, we’re seeing a new mini trend every fortnight and as a result, the designers have become the outsiders.  Now that NYFW SS17 is over, it’s time for those fashion houses to take stock; Tom ford showed an awesome See Now Buy Now collection with a whole marketing campaign designed around the very concept.  Although Calvin Klein, didn’t show this season the brand plans to emerge in February under the creative leadership of ex-Dior front man Raf Simons, and Michael Kors has unveiled his plans to show See Now Buy Now in February.

It’s clear that there are huge and exciting changes afoot for the fashion industry and although NYFW SS17 has been mediocre as best, the most memorable shows of the season are the ones which adopted a See Now, Buy Now format (I’m looking at you Tom Ford).

Over to you London….

Pixie xo

 

moschino-barbie-fashion-show-1

A Lesson in Fashion Pronunciation

With New York Fashion Week and the unveiling of next season’s collections a mere three weeks away, I’ve compiled a handy guide to get you though those Fashion Week chats, namely, how to pronounce those tricky designers names.

We’ve all got that one friend who gushes about “Moschino” pronouncing it “Machine-o” and we all turn a blind eye whilst secretly shuddering inside.  Well no more!  Here’s Fashion Voyeur’s guide to nailing Fashion Week chat:

1. Moschino Let’s just dive in and get this one over and done with.  it’s ‘Mos-key-no’ end of.  Move on.

2. Hermes Often pronounced as ‘Her-mez’ Stop it.  It’s ‘Er-mez’ knowing this will score you points at Fashion Week.

3. Givenchy Given that you’re reading this, I’m assuming you have an interest in fashion and therefore know that the G here is not pronounced, if you don’t already know this then shame on you.  Usually pronounced ‘Ji-von-sheee’ Nope.  it’s ‘zji-von-shey’ often followed with ‘bitches’ in fashion circles.

4. Ralph Lauren Should come with a slap warning.  If you’re in the ‘Ralph Lau-REN’camp of pronunciation then unfortunately you’re just not fashion darling. ‘Ralph Lauren’ like it’s spelled, like the girls name. yes Lauren.  Ralph Lauren.  Simple.  like the people in the latter camp.

5. Rodarte why is this so hard? It’s ‘Ro-dar-tay’ easy.

6. Balmain Total. Minefield.  It’s not ‘Bal-main’ or ‘Bal-mine’ or even ‘Bal-man’  it’s resolutely ‘Bahl-mahhn’ and it seems even H&M employees weren’t educated on this, cue eye-roll emoji.

7. Lanvin I kind of get it with this one but let’s iron this out once and for all.  Stop saying ‘Lan-vin’ it’s longer than that ‘Laan-vahn’ then pause for effect and admiration.

8. Loewe One of my bugbears is hearing supposed Fash Folk refer to Loewe as ‘Lo-wey’  Desist immediately.  It’s ‘Lo-wave-ey’ and it’s an essential in the Fashionista’s bible, do not expect praise for getting this right.

9. Sonia Rykiel Totally underrated designer but that’s not why we’re here, often mispronounced as either ‘Sonia Ry-keel’ or ‘Sonia Ry-kel’  Correct pronunciation is ‘Sonia Ry-key-el’ if you learn one thing today, let this be it, it’s somebody’s name goddamn it.

10. Saint Laurent If you’re not au fait with this one then shame on you, its Francais and pronounced ‘San Lau-ront’

11. Balenciaga I’m only including this because of horrific pronunciation overheard by staff in Cruise recently, it’s ‘Bal-en-see-agar’ you know, as it looks.

12. Christian Louboutin If you’re pronouncing this ‘Le-BOOT-in’ then leave this page immediately, we can no longer be friends and there is literally no hope for you.  It’s ‘LOU-buh-ton’ say it, learn it, remember it.

13. Proenza Schouler Hip brand, hipper name, if pronounced correctly. ‘Pro-enza Skool-a’ there’s no ‘sh’ in there, don’t be one of THOSE people.

14. Marchesa Absolutely not ‘March -essa’ or even ‘Mar-kessa’ why would it be?? it’s ‘Mar-kay-za’

15. Hervé Léger I won’t even go into the various mispronunciations of this, people be cray with some of their interpretations of what these two short words say.  If you own a signature Léger bandage dress and have been pronouncing this incorrectly, then promptly but it, you are not fit to wear it.  The correct pronunciation is ‘Air-vay Lay-jah’

And so concludes our lesson today, if you’ve learned something please share this article and your new found knowledge!

See you on the Frow….

Pixie x